First government clients won for Mindera’s new UK public sector business.
Established the sales, bid and operational capabilities behind the new revenue stream.Public sector growth · Procurement routes · Commercial leadership
I build the market, the pipeline and the route to revenue.
I’m Brad Dyson. I’ve built public sector businesses from the ground up, won first customers, developed framework strategies and brought commercial, bid and delivery teams together to win complex work.
Growth Lead · UK public sectorBrighton & Hove / London
01 / PROOF
Commercial outcomes, backed by delivery experience.
My strongest work sits where market entry, public buying routes and product or service delivery meet.
Growth in Mindera’s largest retail account.
Led a multidisciplinary team of 60 through digital transformation programmes.Upper value of digital transformation pursuits shaped at esynergy.
Pursuit value, not booked revenue; across priority government and health accounts.02 / SELECTED WORK
Building public sector growth from a standing start.
Examples of the work I led. These are concise accounts of my contribution, rather than confidential client documents.
Created a new UK public sector business
Built the sales, bid, delivery and operational foundations required to compete in government. Developed partnerships and an approach to Crown Commercial Service procurement frameworks.
Won the first two government clients and created a new revenue stream beyond the private sector.
Turned a blank page into first wins
Defined Etch’s public sector proposition, priority accounts, framework strategy and partner approach around service modernisation and engineering. Built senior relationships and a qualified pipeline across central and local government.
Secured Etch’s first public sector wins in local government.
Connected major pursuits to the right partners
Developed the public sector growth strategy, value proposition and target account plan. Shaped opportunities across DSIT/GDS, MoJ, HMCTS and NHS England, and established strategic relationships with Databricks, Quantexa and Cognizant.
Built partner-led routes into priority accounts and major procurements; pursuits included opportunities valued up to £40m.
Made complex technology easier to buy
Defined the EMEA government and defence proposition, priority accounts, partners and procurement routes for Akamai’s Defence Edge offer. Contributed to G-Cloud 15 service submissions spanning cloud software and support.
Turned market positioning into specific routes to market and submission-ready service offers.
Brought buyer problems into product decisions
Led Welsh Government’s Business Wales service and organisation review, and the launch of a digital recovery grants service. At Zaizi, won and led work on the government’s Renters Reform programme, spanning policy, service design and product roadmap.
Hands-on experience translating complex public needs into teams, services and deliverable plans.
03 / HOW I WORK
A practical growth system for complex public markets.
The role needs someone who can sell personally while creating a repeatable commercial function. That combination has shaped my career.
Choose the market
Segment buyers by demand, access, budget and fit; turn market insight into priority accounts and a credible proposition.
Open the buying route
Map frameworks, tenders, direct awards and partners to the actual procurement path, then make the offer easy to evaluate.
Own the pursuit
Build relationships, qualify opportunities, align decision-makers and work across commercial, bid, product and delivery teams.
Build repeatability
Put account plans, pipeline discipline, clear handovers and coaching in place so early wins become a scalable sales motion.
04 / EXPERIENCE
Commercial leadership with a delivery backbone.
Selected roles most relevant to public sector growth and procurement technology.
esynergyClient Partner, Public Sector
Akamai · Etch · P3M WorksFractional growth and go-to-market leadership
Mindera GroupDirector, Public Sector & Retail
Zaizi · FarewillProduct consulting and strategic partnerships
Kainos GroupPrincipal Consultant
Earlier leadershipPublicis Digitas, R/GA, Monitise Create and others
Professional development: Association for Project Management professional certification · PRINCE2 Foundation and Practitioner · BSc (Hons), Construction Management, University of Brighton.
Let’s talk about the next stage of public sector growth.
Market priorities, procurement routes, first conversations and the team needed to turn them into sustained revenue.